Latest Nike (Nike) is the young who desire to

If opening a pull-style sports car is the dream of an adult, then have the newest pair of Cheap Air Shoes (Nike) is the desire to teenagers. Nike's predecessor was established in 1964, Blue Ribbon shoe company. In 1972, Nike changed its name to Blue Ribbon. In 1975, in order to reduce production costs, Nike will be transferred to the production line in Japan lower labor cost in South Korea and Taiwan, and later extended to Indonesia and China; 10 years, the rapid rise in the United States, the mid-80's, Nike's annual turnover of more than 3.7 billion U.S. dollars, the U.S. athletic shoe market, occupying more than half; Nike's annual sales in 1999 reached 9.5 billion U.S. dollars, into the "Fortune" 500 ranks over the original brand with the industry leader Adi Das, Reebok, known as the past 20 years the world's successful consumer products company. In the United States Beaverton, Oregon City, four-story headquarters of Nike, but not seen a pair of shoes. Employees are busy only do two things: one thing is a global marketing network, and the other thing is to manage its worldwide business. Not a production equipment, Nike created a worldwide empire. This is the essence of Nike's business model of virtual business. Phil Knight (Phil Knight) is a legend. In 1972, he founded Nike Inc. (Nike), and quickly create the world's leading brand sporting goods industry. More importantly, the Knight in the last century 80's policy of "asset-light operating" mode, and now has become a global sporting goods business mainstream business model. Even those who have a centuries-old tradition of sports brands, have had to choose, "Nike" Survival mode, in order to be able to keep pace with the expansion of Nike's rhythm. In response, Phil Knight said: "I wanted to beat Nike, the only way is to fully and accurately imitate us, and then identify the different break points in all." In 1992, China's best gymnast Li Ning to founded his own name sporting goods company to enter China's sports goods industry, "brand" development stage. However, in the first decade, the majority of the Chinese sports goods manufacturer Air Shoes is only "light asset management" model of the important OEM partners, and thus the birth of a group of good manufacturing skills of OEM-style factory. In the southeast coast of Fujian Province Jinjiang City, there are nearly 3,000 footwear manufacturers, employing more than 300,000 annual output of 650 million pairs of shoes. The area was only 38.8 square kilometers of the town Chendai is the world's most important in China and producer of sports shoes. Now, from Jinjiang of Anta, 361 °, Xidelong, Del Hui, Jordan, Kinglake brands, rely on the rapid development of Nike's imitation of the local sporting goods market for the major competitors in China. As Phil Knight has said, more and more competition in the global sporting goods industry convergence in the "Nike model." By Li Ning, Anta as the representative local sporting goods companies are also pursuing "asset light operating" mode. This means that, beyond the Nike will become increasingly difficult. Through this case, "Nike model" and the analysis of Anta's growth strategy in order to solve the puzzle set by Phil Knight.

Nike Blazer unique style and momentum

In 2009 near the end, Nike Blazer Mid 09 This long overdue, but like a bomb into the already deep depth shoes city fire them. This time they launched a new Nike Blazer Mid 09 sets, breath contains three pairs of different colors of the Cheap Air Shoes Blazer Mid 09 of 09 to help combat shoes, including a built specifically for students in red / red - dark red - the black color version and the other two female friends, customized soft pink / soft pink - pink - purple color version, and purple / violet - purple - blue color version. 3 pairs of shoes are all using the same fighting style, but the color is different. Each shoe uppers are solid lines, and Pei Chen patent leather hook standard. Finally a white midsole and lining for Contrast, and the upper agitate each other, collision a dazzling Guanghua, and the whole support shoes Nike Blazer also highlight the unique style and momentum