Latest Nike (Nike) is the young who desire to

If opening a pull-style sports car is the dream of an adult, then have the newest pair of Cheap Air Shoes (Nike) is the desire to teenagers. Nike's predecessor was established in 1964, Blue Ribbon shoe company. In 1972, Nike changed its name to Blue Ribbon. In 1975, in order to reduce production costs, Nike will be transferred to the production line in Japan lower labor cost in South Korea and Taiwan, and later extended to Indonesia and China; 10 years, the rapid rise in the United States, the mid-80's, Nike's annual turnover of more than 3.7 billion U.S. dollars, the U.S. athletic shoe market, occupying more than half; Nike's annual sales in 1999 reached 9.5 billion U.S. dollars, into the "Fortune" 500 ranks over the original brand with the industry leader Adi Das, Reebok, known as the past 20 years the world's successful consumer products company. In the United States Beaverton, Oregon City, four-story headquarters of Nike, but not seen a pair of shoes. Employees are busy only do two things: one thing is a global marketing network, and the other thing is to manage its worldwide business. Not a production equipment, Nike created a worldwide empire. This is the essence of Nike's business model of virtual business. Phil Knight (Phil Knight) is a legend. In 1972, he founded Nike Inc. (Nike), and quickly create the world's leading brand sporting goods industry. More importantly, the Knight in the last century 80's policy of "asset-light operating" mode, and now has become a global sporting goods business mainstream business model. Even those who have a centuries-old tradition of sports brands, have had to choose, "Nike" Survival mode, in order to be able to keep pace with the expansion of Nike's rhythm. In response, Phil Knight said: "I wanted to beat Nike, the only way is to fully and accurately imitate us, and then identify the different break points in all." In 1992, China's best gymnast Li Ning to founded his own name sporting goods company to enter China's sports goods industry, "brand" development stage. However, in the first decade, the majority of the Chinese sports goods manufacturer Air Shoes is only "light asset management" model of the important OEM partners, and thus the birth of a group of good manufacturing skills of OEM-style factory. In the southeast coast of Fujian Province Jinjiang City, there are nearly 3,000 footwear manufacturers, employing more than 300,000 annual output of 650 million pairs of shoes. The area was only 38.8 square kilometers of the town Chendai is the world's most important in China and producer of sports shoes. Now, from Jinjiang of Anta, 361 °, Xidelong, Del Hui, Jordan, Kinglake brands, rely on the rapid development of Nike's imitation of the local sporting goods market for the major competitors in China. As Phil Knight has said, more and more competition in the global sporting goods industry convergence in the "Nike model." By Li Ning, Anta as the representative local sporting goods companies are also pursuing "asset light operating" mode. This means that, beyond the Nike will become increasingly difficult. Through this case, "Nike model" and the analysis of Anta's growth strategy in order to solve the puzzle set by Phil Knight.

Nike Blazer unique style and momentum

In 2009 near the end, Nike Blazer Mid 09 This long overdue, but like a bomb into the already deep depth shoes city fire them. This time they launched a new Nike Blazer Mid 09 sets, breath contains three pairs of different colors of the Cheap Air Shoes Blazer Mid 09 of 09 to help combat shoes, including a built specifically for students in red / red - dark red - the black color version and the other two female friends, customized soft pink / soft pink - pink - purple color version, and purple / violet - purple - blue color version. 3 pairs of shoes are all using the same fighting style, but the color is different. Each shoe uppers are solid lines, and Pei Chen patent leather hook standard. Finally a white midsole and lining for Contrast, and the upper agitate each other, collision a dazzling Guanghua, and the whole support shoes Nike Blazer also highlight the unique style and momentum

Nike and the "Red Ribbon" and the fight against AIDS, Tuberculosis and Malaria, the Global Fund to Expand Cooperation

World AIDS Day, the day before, sporting goods giant Cheap Air Shoes announced that it will with the "Red Ribbon" (Red), and the fight against AIDS, Tuberculosis and Malaria, the Global Fund to carry out cooperation. The event happened in 2010 during the World Cup held in South Africa. Nike will launch a specially designed red shoelaces, this campaign slogan is "tied a red shoelaces, to save lives", which proceeds will be evenly distributed to the Global Fund and aims to raise awareness about AIDS awareness in the community football project. "Participation 'Red shoelaces' movement is very important to me, because I come from Africa," Drogba from the Ivory Coast, said a news conference in London. "Bono, an energy and help save lives are honored were also very happy, AIDS is devastating the African continent, can not really understand, in fact, very easy to save lives, that is, take two tablets a day, just to spend 40 cents," De Roba added. Red lace effect from December 1 in the global market.

Click "attitudes," Consumer segmentation

Click "attitudes," segments of consumers that the vast majority of analysts and observers as J ochen Zeitz Cheap Air Shoes CEO and Chairman of the Board is an important turning point in the company. Prior to this, Puma's marketing programs behave, in addition to that little leopard Log o, did not see the brand and Nike, Adidas difference, dealers are also the same product placed in a different the sales terminal. Zeitz an office and says: personality is the key to our survival, we have to do most if you want sports lifestyle brand, otherwise we simply can not, and rivals such as Nike. "At that time, almost all companies used segments of the consumer are the traditional demographic methods, according to the consumer age, education, income divided by the standard. Puma's global director of brand management Tuonibote Lun thought: "A 19-year-old Japanese high school students with an attitude and brand preference degree possible with a 30-year-old black, like New York. Thinking, attitudes and lifestyles that affect the most important factor to consumers Puma to create a part of Puma's unique brand attitude is the core of our brand marketing. We will 'movement' is defined as a positive way of life, even if consumers want to Puma to become a 70-year-old grandmother is still this way of life, but also the brand loyal customer. "Puma's core market segment is to firmly seize the" first to try those who "(Early-Adopter). According to marketing theory, all consumers will be based on their new products, new technologies to receive the time and accept the level classified as "innovators" (Innovator), "the first to try those who" (Early-Adopter), Early Majority "(Early Majority)," Late Majority "(Late Majority) and the" laggards "(Lag g ard ). Among them, the first attempt by the "big 13.5% of the total, they are generally of a certain market or area of the" opinion leaders "can help the brand or product recommended to the" herd "and" laggards. "Director of Brand Management Bertram said that Puma is not in accordance with the price to differentiate the brand product lines, but rather to consider what products are "as the first attempt to design a" which is "designed for the Majority", as "the first attempt to those who "design of the product is more advance and fashion concept. products, distribution channels, too, Puma product lines based on different characteristics, so avant-garde design products in a number of fashion shops, some of those mainstream products in the Foot Locker clothes shops selling such a campaign. J ochen Zeitz said, Foot Locker has proposed to sell in the stores Puma's line of products, if the Puma to do so, you can easily let the sales volume doubled. However, this proposal Puma been declined, and Bertram said: "We do not want to buy Puma coolest products of those guys who saw them doing everything possible to find shoes is filled. "Zeitz said: Puma is not a fight sales growth and long-term stability and consumers to establish strong links for life is our goal." Then, Puma and supermodel and yoga trainer Chris Harrington cooperation Petit the introduction of yoga movements designed specifically for women's Nuala series, in the West rise to an upsurge of yoga practice. In Puma's efforts, now one can often see such a fashion person Madonna foot Golden Puma casual shoes, the hands are Accompanied Louis Vuitton luxury handbags.

From Israel to the N.B.A., Missing the Hummus

The first Israeli in the N.B.A., Omri Casspi, is busily trying to adapt to life in the United States.

For starters, he needs a cellphone with a local number. He just received a $4,500 bill for about two weeks of calls, which is expensive even by N.B.A. standards. He needs new chargers for all his gadgets. But he is struggling most to find comfort food Nike Air Shoes .

“Hummus,” Casspi said, with a hard h and a long u, stressing the first syllable in a way that conveyed utter seriousness. “You don’t have that here, though.”

A reporter insisted that the chickpea spread is widely available in grocery stores in the United States, but Casspi — who was drafted last month by the Sacramento Kings — smiled dismissively.

Yao Ming All-Star Game into a laughing stock

Yao Ming All-Star fan voting was again deceived. Although Yao Ming the first, despite the all-star began to really play, in spite of obvious advantages inside the west, but he again seated bench seats, the only player on the first requirement of a few minutes then ... ... NBA cunning ah, come out to vote after the global network, everyone knows he were sure of each. If you are a fan of Yao Ming, Yao Ming should be conveyed to the crazy to vote but do not look at All-Star Game; If you are Yao Ming's opponents, but we do not have to vote to tens of millions going to see the All-Star game. Yao Ming's fans do not watch the All-Star game because he can not see any of the local color, look at Yao Ming's opponents because of the All-Star game than the game commentator certainly less commentary reminded Yao Ming, as All-Star game scenes and the performance of Yao Ming will make them not to mention Yao Ming. This year's All-Star Game, and the past is different from what the different places? First, in the past All-Star Game kind of big special deduction deduction, in the air relay fewer scenes, and the second, all to strengthen the defensive intensity from the first section began the fourth quarter of the defensive strength of the past. Why are these different? The former as a result of this past All-Star Game will be fewer of those old faces of the deduction, such as Tracy McGrady, Carter, Antonio and so do not come, put on those young faces, but these people will not buckle, no buckle What will come from what the air relay button fly it? From Yao Ming is concerned, the All-Star Yao Ming and again expose the fans a lot of excuses. Over the past Yao Yao said of the fans are not suitable for All-Star Game, said the reason is that All-Star game entertainment, is a swingman in the world, is not really playing exhibition games. But the All-Star Yao Ming can be said to be so many All-Star Game another new low. Unfortunately, this is not the kind of focus on the past performances and the defensive intensity. What Yao Ming played out? Entertainment is not the general public, but to their own weaknesses such as the unstable ball, and not a single shot mode and more errors are exposed to aggressive out. Do not say no one pass to Yao Ming ah, opening the second half, the rules must be the first All-Star, the one we gave Yao Ming to start the ball, but the pass to in n regular sequence Yao hands on the circuit. Yao Ming did not vote, the mass is also staggering, this is my all-star player? Nike Air Shoes Do not say Yao Ming is also not foreign insider entertainment center Pau Gasol playing the same foreign play very well but he, why is the same team of foreign center, why Gasol to play significantly better than Yao? Is Pau Gasol will be on the show even more than Yao Ming? Is not. Show the so-called All-Star Game, in fact, show these expressions are not twinkle, but show their skills and athletic ability. What is Yao Ming game? It is nothing but jump back for the athletic ability is even more worse. Therefore, the performance of more than Yao Ming Pau Gasol is not a good strange. But Yao has always been the characteristics of the fan is looking for an excuse, perhaps they do not give the coaches look for Yao Ming's performance under the pretext of playing time. Nor is it a good excuse, however, as coach of the All-Star game is not fixed, he participated in the All-Star Game frequently, many coaches, why not a coach so that he get more playing time? It is because in such a high-grade high-tempo game, Yao Ming is not no game can show will help his teammates in the defensive end, what busy. Very much like a Zen master say to the Lakers and Kobe Bryant Yao Ming partner, but at least the All-Star Game have a chance, why Gasol and Bryant let it play partner? Pau Gasol in the All-Star Game on the performance of Yao Ming to copy it? Can not, not only the previous and the current All-Star Game, Yao future All-Star Game can not be too many opportunities to play. This game is clear: he is only half in the next two rules have emerged in the starting line-up, and then change the first time the team was changed and no longer to be replaced. Nike shoes NBA cunning so cunning in this respect not only to an All-Star Yao Ming's first name (also may be counting Wang), can be a real race to the scene, Yao Ming is one of the most embarrassing first All-Star. I am very interested in the global network if Yao does not meet the first vote of the votes, the coaches will not be elected to the All-Star Yao Ming lineup replace it? O'Neal had said, the center is respected again in the form of Yao's replacement was MVP. Should be the old saying: do not know all about the goods are not afraid, afraid caged.

ups and downs of the PUMA

ups and downs of the PUMA

In the 1980s, puma (puma shoes)once in marketing and sales in the Nike(nike shoes), reebok(reebok shoes) and adidas sportswear giants, etc. At that time, puma is regarded as the brand, the department store behind in succession in the puma shoes will be cheap, 1993, container puma (puma shoes)at the edge of bankruptcy.


In 1994, the only 30 ochen J Zeitz was appointed company CEO, he also was the youngest listed companies in Europe. From the beginning in the late 1990s, in Zeitz ochen J, puma rely on guerrilla tactics to become the world sports marketing clothing market "brand" type outbreak. 1993 to 2001, puma turnover increased nearly two times. In 2002, the American sports apparel market 78 million us dollars, and total sales of the puma year-on-year growth of 48 million and $21 million. Puma company was "brand weekly magazine in 2002," the best marketing brand ".


New York signatures Farg o securities investment company's managing director John mountain and thought: "the puma is the best sport brand management, its product brand design, reasonable in strict market segmentation and distribution channel management in a long-term goal." The marketing tactics brilliantly,puma the stock of the company for many years been named in Germany on the market is worth investing stocks.

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