Nike and the "Red Ribbon" and the fight against AIDS, Tuberculosis and Malaria, the Global Fund to Expand Cooperation

World AIDS Day, the day before, sporting goods giant Cheap Air Shoes announced that it will with the "Red Ribbon" (Red), and the fight against AIDS, Tuberculosis and Malaria, the Global Fund to carry out cooperation. The event happened in 2010 during the World Cup held in South Africa. Nike will launch a specially designed red shoelaces, this campaign slogan is "tied a red shoelaces, to save lives", which proceeds will be evenly distributed to the Global Fund and aims to raise awareness about AIDS awareness in the community football project. "Participation 'Red shoelaces' movement is very important to me, because I come from Africa," Drogba from the Ivory Coast, said a news conference in London. "Bono, an energy and help save lives are honored were also very happy, AIDS is devastating the African continent, can not really understand, in fact, very easy to save lives, that is, take two tablets a day, just to spend 40 cents," De Roba added. Red lace effect from December 1 in the global market.